The term “click here” is just a generic term that appears all on the internet – should you a Google seek out it yields 1.7 billion results (yes billion!), even although you do an exact search it still yields 972 million results. I believe you’d agree these are astronomical results and I bet you are now wondering which site ranks number one for this term? – if you cannot be bothered to test then I enables you to know at this time – it is the adobe acrobat download page – I bet you didn’t genuinely believe that would be the one.

So just why, besides passing interest, would anyone be interested in this fact? The clear answer to the question is anyone who is enthusiastic about se optimization (SEO) – if I tell you that the utmost effective ranking page for “click here” doesn’t contain the definition of “click here”, it doesn’t can be found in the pages meta tags nor do either of what even appear individually on the page then it may alter some of your considering SEO.

So all things considered that is has been discussing on page optimization (keyword density, use of meta tags, use of tags to highlight key phrases etc) we find a clear exemplory case of a premier ranking site that’s NO on page optimization at all, it completely disregards all of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.

So just how has this been achieved ?.The clear answer is straightforward – backlinks. You can find literally countless a large number of sites that connect to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as how many backlinks is the quality of the links – many of these backlinks originate from authority sites (.edu,.gov etc).

What is very interesting is this volume of links has probably been built organically – i.e. by people planning to connect to your website as opposed to been requested or encouraged to do so. And why have they done this? – Because your website has something unique, useful or interesting to offer. This principle is a great one to remember when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that folks will WANT to connect to?

This exemplory case of a high ranking site appears to go against all perceived wisdom on site ranking i.e. it appears to declare that on page optimization doesn’t have influence on ranking what so ever. Whilst this does appear to be true in this instance what we’re probably seeing may be the sheer scale of high quality links to your website far outweighing any possible on page optimization to the stage where it is irrelevant. However this will not likely hold true for a large proportion of sites who do not need these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore really has to be used care of.

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