Achieving high quality business printing at a low priced

Companies can spend thousands to an incredible number of pounds sterling on printed materials. The target of the paper is to show that by analyzing and separating the different purposes of a company’s printed materials, companies can significantly save time and money on their printing materials by exploiting new online and printing technologies.

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Offset, Digital and Office Printing

When choosing a publishing strategy it is essential to know what sort of printer to use:Offset printing is definitely an older process which prints using metal plates to transfer the image to the paper. Printing with this method implies that the individual elements in the print material can not be changed unless a brand new metal plate is generated. This method is affordable when used for printing large quantities. Digital printing is just a newer printing method which reproduces images onto the page. This print method supports variable printing by which any element in the print material might be changed without influencing the fixed costs. This method is affordable when used for smaller quantities (approximately 10-500 pcs).Office Printing is just a relatively new approach to printing. With the advent of colour printers as a selection in just about any office, printing materials at the office is just a convenient advantage. The disadvantage however, is that paper and ink for printing in larger quantities can be quite expensive. In addition to the price, not all office printers provide professional quality desired for materials such as for example brochures and data sheets. knowing which printer is appropriate for the number and quality of the materials needed, will aid companies to produce a good choice and save on printing costs.

Cheap Business Printing Strategies

The first step to cheap business printing is breaking down the event of one’s printed materials.
Most printed materials serve a triple function: Presenting a great professional impression to relevant parties such as for example, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with an aesthetic reminder of an organization and product/service. Communicating details about a company’s services or products to the relevant parties. Data sheets and company profile brochures are required for a company’s image. These print materials also communicate information to clients about the company’s products and services. This white paper provides techniques for spending less and time on planning, designing, and printing of office and promotional materials, by analyzing and separating their functions.

Datasheet and brochure printing – Strategy to truly save on printing costs. Data sheets serve as a communication tool to greatly help customers and suppliers understand a company’s product. Many companies print a minimum of 1000 copies of each data sheet on an offset printer in order to gain a low priced per sheet. With the advent of digital printers, it’s possible to print smaller quantities but as the number increases the price per data sheet is static while printing on an offset printer generates a decreasing cost per data sheet as print volume increase. Once the specifications of an item changes, the data sheet is outdated and must certanly be updated. The outdated data sheets are frequently discarded.

A graphic designer will need to prepare the layout and graphics for the original data sheet template. This cost may vary from approximately £300-£700. Once the template is constructed, each additional alteration cost may vary from £70-£200 and then another £70-£150 for many design changes. Since the main purpose of a data sheet is always to convey information and reinforce the company’s image, printing the data sheets and brochures on an office printer will fulfill the event of communicating information but it does not fulfill the objective of reinforcing the company’s image. This dilemma might be resolved by printing high quality presentation folders on an offset or digital printer. This can present the clients with an initial impression that reinforces the company’s image in an organized and professional fashion.

Presentation strategy – Save with folders. Presentation folders provide the right solution for ensuring that data sheets and brochures are presented in a specialist and attractive fashion. Folders are a very useful and versatile presentation tool. Inserting a data sheet and other informative materials, into a well designed and branded folder will leave a specialist impression on those receiving the information.

Although folders tend to be expensive, ordering folders in large quantities will not be described as a waste. They may always be used to present a wide selection of communication materials. Purchasing folders from an on the web printing company that gives free design templates, or even a do-it-yourself design and image upload application, will certainly reduce the price to about £0.46 per piece.

With a folder, the data sheet’s only purpose will be conveying information and the folder provides the professional impression needed seriously to impress clients and colleagues. In cases like this, a data sheet with a simple letterhead or logo will be effective. By keeping the style simple, the template may be maintained file and the data sheet might be updated as needed. This can prevent expensive reprints at a printer. On the net it’s no problem finding existing brochure and data sheet templates that may be downloaded for Microsoft Word.

This strategy is applicable to printing an organization profile brochure as well. Today many companies print brochures in large 卡片 quantities at an offset printer. However, many companies are changing their management, business focus, or other company related details due to market changes and such. It would save time and money to print these brochures at the office as well. However, this strategy is effective for companies printing small quantities at a time.

The conventional or offline printing process. This process of printing requires that the company pay two separate subcontractors, a graphic designer and a publishing company. In addition the employee will also need to spend work time with the graphic artist.

Dealing with a graphic designer requires: Explaining the idea and graphic requirements, Discussing layout, design and colours, Revising and adjusting drafts.

Once the style is ready it’s time to make contact with the printer. The web printing process. Dealing with an on the web printing company for small or large quantities can save a significant period of time and money. This process provides companies with professional printed materials that fulfill all three functions as outlined above – presentation, brand awareness and information communication. There’s no importance of folders since the printing is high quality.

Why are online printers a cheaper solution? Because they are online, they may be located in low rent areas. The majority are greater than traditional printers and can reduce their costs as a result of economies of scale. Free design templates allow it to be possible to work with no graphic designer. They eliminate the time an employee spends working together with a graphic designer. Reduce the time-to-market, since there is no wait time with respect to design approval and revisions.

It is essential to select your online printer carefully some offer benefits such as for example: Free image uploads. This permits employees to easily upload existing company logos. Free design templates. Free “design upload” option. In this manner an organization with an in-house graphic designer or even a previous design may upload for printing. Graphic designers that are always readily available for adjustments, and for creating custom designs. Free online storage of designs for convenient reprinting.

Comparison chart – Printing prices

This price comparison chart compares the printing and production costs for the normal printing solution to the price saving printing strategies described above. The chart compares: Typical/offline printing strategy.

Eight data sheets and one company profile brochure, Set is printed four times within the course of two years, 250 units of each item are printed every time for an overall total of 1000 units each, This is actually the most high-priced method for printing business materials.

Online printing strategy- Eight data sheets and one company profile brochure, Set is printed four times within the course of two years, 250 units of each item are printed every time for an overall total of 1000 units each.

This strategy offers the least expensive printing solution for many companies. Office printing strategy – Small quantities every time, Eight data sheets, one company profile sheet and one folder, 1000 folders are printed only one time, Eight data sheets and company profile sheet are printed 25 times – 10 units every time for an overall total of 250 units each. Although less brochures and data sheets are printed (250 instead of 1000), this method still costs more compared to the online printing strategy. However, the main advantage of this strategy is that the data sheets tend to be more up-to-date since they are printed more frequently in smaller quantities. Office printing strategy – Large quantities every time, Eight data sheets, one company profile sheet and one folder, Set is printed four times within the course of two years, 250 units of each item are printed every time for an overall total of 1000 units each, This strategy proves to be more expensive than even the typical/offline method.


Printing small quantities at the office provides a technique which allows materials to become more up-to-date since they are printed in smaller quantities and more frequently. When comparing to the typical/offline strategy this method provides a saving of 47%, though the printing quality is low and in the long run, printing 250 sets at the office costs more than printing 1000 sets at an on the web printer.

Online printing solutions offer businesses a highly effective and efficient strategy for producing small or large quantities of printing materials. When compared with the typical/offline printing costs (as per the example in this white paper) the online printer offers businesses an overall total saving of 68%. Thus the online printer offers the least expensive business printing solution.

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