Selling your home without using a real estate agent is not difficult but as many buyers as possible need to know that your property is for sale if the process is to be a success. The key to getting the message out to buyers is an effective advertising campaign.
Homeowners who chose to go down the private sale (FSBO) path should consider the advertising tools that traditional real estate agents use and think which ones would work best for their property. Sellers should also remember how Santa Rosalia Murcia much they are saving in commission and commit to investing part of this in advertising, a rule of thumb is to allow 1% of the property value for promoting the property. Scrimping on advertising is a false economy, if buyers don’t know that the property is for sale the property wont be sold and you may end up having to pay far more in commission to a real estate agent.
The following methods are often used by homeowners looking to sell their homes and by professional real estate agents:
The internet has revolutionised how we buy real estate. Buyers are able to view thousands of potentially suitable properties from the comfort of their own home 24 hours a day. In today’s real estate market an internet listing is an essential part of marketing a property for sale. Good FSBO websites will let you write a detailed description and post pictures of your property.
Internet research enables buyers to make a short-list of potentially suitable properties, which they will follow up with a visit. If a property is not listed on the web it may not even make it onto a buyer’s short-list.
For sale sign
Although the internet has made a huge impact on the real estate market one of the most effective tools used to advertise a property for sale is one of the oldest. A simple but well-designed sign in the front yard lets buyers know that the homeowner is looking to sell.
More than one third of properties are sold to buyers who learnt that the property was for sale through a for sale sign. Many buyers drive around a neighbourhood that they are interested in, getting to know the area and looking at for sale signs. If your home is for sale and you don’t have a sign you’ve already excluded one third of potential buyers.