In addressing a photojournalist from the newspaper the other day, she was telling me what sort of company had called the newspaper selling them on the thought of using SEO/PPC to improve their traffic with their stories. I was surprised in the beginning since I’ve never thought those services could benefit a newspaper. Actually, some say pay-per-click has been the reason why of newspapers downfall since more choose to market like that in place of through the standard newspaper ad route.
Finished with SEO and keyword internet marketing is so it does take a moment to build up. So if newspapers want to use SEO to produce traffic to timely or breaking news, it will be too late and useless before they start to see the results. People could have acquired the timely story beforehand somewhere else.
With PPC on the other hand, I can easily see how that could benefit newspapers. If there is a breaking story that they want to be the people where readers go to find additional information on-line, then PPC would definitely work. Basically, just how it works is if this type of scenario happened: pool result Someone twitters breaking news that there is a shooting downtown and that they’re there at the scene. A viewer sees it and texts about it with their friend who lives near the shooting area. Since very few details are given, the friend who receives the text is most more likely to immediately jump on-line to search for more details.
By this time, newspapers could have caught this story too. They jot down a fast article and constantly update it. Furthermore, they bid on a pay-per-click ad which will pop on search engines for whoever searches: “shooting in ‘city’ or ‘state'” ;.And then whoever looks for that term (such because the friend who received the text) will see the newspaper article pop up 1st on the list, and will most likely select it.
This really is just an example of one scenario. From what I’ve found, it appears like several newspaper organizations such as for example Cox Newspapers Inc., The Chicago Tribune, and New York Daily News purchased pay-per-click advertising in the past to generate more revenue and traffic. If more newspapers experienced PPC then they would do have more likelihood of viewers going with their site for more information in place of other websites.